Sri Venkateswara Institute of Cancer Care and Advanced Research (SVICCAR), set up by the Tata Cancer Care Foundation in Tirupati, in association with the Indian Red Cross Society (IRCS), organised a community engagement and awareness event under the theme ‘Cancer Se Jeetna Sambhav Hai,’ extending the momentum to reinforce the global call for action against cancer.
Cancer is rapidly emerging as one of the most significant health challenges across India, with reports by the Indian Council of Medical Research-National Cancer Registry Programme estimating 14.6 lakh cases in 2022, and projections nearing 45 lakh cases in the next five to six years. As part of SVICCAR’s community-focused efforts, the event aimed to promote early cancer detection and prevention.
The event commenced with a walkathon, where over 800 participants, including doctors, cancer patients, caregivers, and community members, covered a five-kilometre distance from Indira Ground to the Red Cross blood bank. Participants held banners and chanted slogans to champion the cause of cancer awareness and encourage early detection. SVICCAR also conducted a screening camp at the Indian Red Cross Society premises, led by experienced oncologists and healthcare providers, empowering individuals to take charge of their health and seek timely medical attention.
Gracing the occasion as the Chief Guest, Dr. S. Venkateswar, IAS, Collector and District Magistrate, Tirupati, said, “Ensuring better health outcomes for our people in Tirupati is a key priority, and cancer care is an essential part of this commitment. Raising awareness, improving early detection, and strengthening healthcare services are critical to saving lives. The event reinforces our shared responsibility to build a healthier future, where timely intervention and quality care make a real difference in reducing the cancer burden.”
Addressing the gathering as the Guest of Honour, Sri Y.D. Rama Rao, Chairman, IRCS, AP State branch, said, “Early detection is the key to identifying and treating cancer. Lifestyle changes, saying no to tobacco, creating community awareness, and organising screening camps are the way forward to achieving a cancer-free society.”
Reflecting on the gathering, Dr. Prasanth Penumadu, Medical Director, SVICCAR, said, “Aligned with the World Cancer Day 2026 theme, ‘United by Unique,’ this event underscores the need for a people-centric approach—amplifying voices, strengthening communities, and promoting holistic well-being. With nearly 70% of cancer cases in India still being detected at late stages, our goal is to flip this ratio through early detection and preventive care. By sharing personal stories and driving awareness, we aim to inspire collective action to reduce cancer’s impact.”
Other esteemed dignitaries at the event included Dr. Daggumati Sreehari Rao, Treasurer, IRCS, AP State branch, and APMC Chairman; Dr. V. Bala Krishna Naik, MD, District Medical & Health Officer, Tirupati District; and Sri P. Ramachandra Raju, Vice Chairman, IRCS, AP State branch.
